Montessori Marketing Insider

Your Montessori school website is your most important marketing asset—period. While social media and community outreach play important roles, your website is where the magic of conversion happens. It’s often the first impression a prospective parent has of your school, and as we all know, first impressions matter.

Parents begin their school search online. When they land on your site, they’re asking themselves a series of essential questions. If your website can answer those questions quickly, c…

As enrollment season comes to a close, Montessori schools that still have open spots need to shift their focus toward following up with leads to secure enrollments. While word of mouth is an important tool, it is not always enough to fill your classrooms. Montessori education requires a unique approach to marketing, one that includes parent education, consistent follow-ups, and proactive engagement. If you’re noticing that you still have spaces available, now is the time to act!

Generating and …

Open houses are a crucial opportunity for Montessori schools to showcase their unique learning environments, engage prospective families, and ultimately increase enrollment. However, simply hosting an open house isn’t enough—you need a strategic marketing plan to ensure strong attendance and meaningful connections with prospective parents.

With peak enrollment season upon us, now is the time to refine your outreach efforts. Below, we explore effective strategies to maximize your open house atte…

Summer programs are a wonderful opportunity for Montessori schools to extend learning beyond the academic year, introduce new families to Montessori education, and provide enriching experiences for children. However, effectively marketing these programs is essential to ensure full enrollment and maximize their potential. Here are some strategies to help Montessori schools market their summer programs successfully.

1. Highlight the Unique Benefits of Your Summer Program

Montessori summer prog…

The re-enrollment period is one of the most crucial times of the year for Montessori schools. Typically running from late January to February, it’s a time when schools secure their student base for the upcoming year while attracting new families. Filling those spots is paramount to running successful Montessori programs and having a thriving community. Running advertisements can be a powerful way to amplify your school’s reach and communicate the value of your Montessori education to prospective…

We are thrilled to share more details on our upcoming Montessori East Coast Growth Summit, a series of free in-person workshops and leadership networking sessions designed exclusively for Montessori school leaders, administrators, and educators. These events, held at four different Montessori schools throughout January 2025, are an opportunity to learn, connect, and grow together.

Whether your goal is to enhance your school’s visibility online, create a more efficient and welcoming admissions e…

Key Highlights

• 55 Years of Excellence
• 4 Years of Partnership
• 72% Enrollment Growth
• Expansion of Facilities
• Streamlined Admissions Process
• Complete Marketing Plan
  

About White Bear Montessori School

Located in Gem Lake, Minnesota, White Bear Montessori has been a cornerstone of Montessori education for decades. In 2020, the school partnered with Nido Marketing to address challenges in maintaining stable enrollment and planning for sustainable growth.

Through Nido Marketing’s Complete …

Social media platforms like Facebook and Instagram have quickly become essential tools for Montessori schools to connect with families, share updates, and build their community. However, these platforms, operated by Meta, come with significant security risks that can jeopardize the hard work schools put into their online presence. As a marketing company, we’ve seen firsthand how devastating it can be when a school loses access to its Facebook account, whether due to hacking or simply because the…

We meet with Montessori schools that are trying to grow their enrollment regularly, and many are interested in running Google Ads to reach more prospective families online. We agree that running Google Ads is one of, if not, the most effective way to target more families and grow your enrollment... but it is crucial to have a great website first. While paid ads can drive traffic, they won’t deliver strong results unless your website is designed to convert those visitors into inquiries, tours, an…