Montessori Marketing Insider
East Coast Montessori Growth Summit: Join our Free Montessori Leadership Workshops & Networking Sessions
We are thrilled to share more details on our upcoming Montessori East Coast Growth Summit, a series of free in-person workshops and leadership networking sessions designed exclusively for Montessori school leaders, administrators, and educators. These events, held at four different Montessori schools throughout January 2025, are an opportunity to learn, connect, and grow together.
Whether your goal is to enhance your school’s visibility online, create a more efficient and welcoming admissions e…
Thriving Through Expansion: How White Bear Montessori Partnered with Nido Marketing for Sustainable Growth
Key Highlights
- 55 Years of Excellence
- 4 Years of Partnership
- 72% Enrollment Growth
- Expansion of Facilities
- Streamlined Admissions Process
- Complete Marketing Plan
About White Bear Montessori School
Located in Gem Lake, Minnesota, White Bear Montessori has been a cornerstone of Montessori education for decades. In 2020, the school partnered with Nido Marketing to address challenges in maintaining stable enrollment and planning for sustainable growth.
Through Nido Marketing’s Complete …
Why Montessori Schools Need to Be Cautious About Facebook Security
Social media platforms like Facebook and Instagram have quickly become essential tools for Montessori schools to connect with families, share updates, and build their community. However, these platforms, operated by Meta, come with significant security risks that can jeopardize the hard work schools put into their online presence. As a marketing company, we’ve seen firsthand how devastating it can be when a school loses access to its Facebook account, whether due to hacking or simply because the…
Google Ads vs. Social Media Ads for Montessori Schools: Which is Right for Your Enrollment Goals?
For Montessori schools looking to boost enrollment, paid digital advertising is a powerful way to reach prospective families. Two of the most popular advertising channels, Google Ads and social media ads (primarily Meta ) offer unique benefits, targeting styles, and opportunities. Let's explore the differences between Google Ads and social media ads, and which might be the best fit for your Montessori school depending on your goals.
1. Targeting Differences: Capturing Active vs. Pass…
Why Optimizing Your Montessori School Website Is Crucial Before Running Paid Ads
We meet with Montessori schools that are trying to grow their enrollment regularly, and many are interested in running Google Ads to reach more prospective families online. We agree that running Google Ads is one of, if not, the most effective way to target more families and grow your enrollment... but it is crucial to have a great website first. While paid ads can drive traffic, they won’t deliver strong results unless your website is designed to convert those visitors into inquiries, tours, an…
Why Posting on Your Socials is a Great Free Way to Market Your Montessori
Social media has become an invaluable tool for marketing, particularly for Montessori schools looking to reach new families and showcase their unique environments and unique approach to learning. Platforms like Instagram and Facebook offer schools a way to connect directly with their community, share their philosophy, and highlight the benefits of a Montessori education—all at little to no cost. Here’s why posting on social media is an effective strategy and how schools can maximize their effort…
Why You Can Rely on Us for Your Google Ads Success
In the high-stakes world of Google Ads, there’s no room for doubt or hesitation. Every decision you make impacts your bottom line, and that’s why you need a partner who not only understands the intricacies of the platform but dominates it. Here’s why trusting us with your school's Google Ads is a smart and confident decision.
Expertise Backed by Proven Authority
We don’t just claim to know Google Ads—we’ve written the book on it. Our founder and owner is the co-author of You vs Google, a defin…
Montessori Thrive Assistant Training Course: Empowering Classroom Assistants for Success
Staffing has become a significant challenge in the Montessori space, particularly when it comes to finding and retaining effective classroom assistants. These vital team members often face a high turnover rate, and more often than not, they lack formal Montessori training. Recognizing this need in the Montessori community, we at Nido Marketing and Montessori Thrive are excited to announce a free online training course designed specifically for Montessori assistants.
Our goal with this t…
Montessori School Marketing: Boosting Last-Minute Enrollment
As the new school year rapidly approaches, many Montessori schools often encounter the challenge of filling last-minute enrollment spots. With the right marketing strategies, it's possible to attract families still searching for the perfect educational environment for their children. Here are some tips to help you fill those spots before the school year begins!
1. Optimize Your Website and Online Presence
Update Key Information
Ensure that your website is current, highlighting key details s…
5 Things Montessori Schools Should Know Before Running Paid Google Ad Campaigns
Running paid Google Ad campaigns can be a game-changer for Montessori schools looking to increase their visibility and grow enrollment. However, diving into the world of digital advertising can be daunting, especially if you’re not familiar with the intricacies of Google Ads. Here are five essential things Montessori schools should know before launching their Google Ad campaigns.
1. Budget Considerations: Invest Wisely
One of the first things to consider when starting a Google Ad campaign is…