Digital Marketing

We meet with Montessori schools that are trying to grow their enrollment regularly, and many are interested in running Google Ads to reach more prospective families online. We agree that running Google Ads is one of, if not, the most effective way to target more families and grow your enrollment... but it is crucial to have a great website first. While paid ads can drive traffic, they won’t deliver strong results unless your website is designed to convert those visitors into inquiries, tours, an…

As the new school year rapidly approaches, many Montessori schools often encounter the challenge of filling last-minute enrollment spots. With the right marketing strategies, it's possible to attract families still searching for the perfect educational environment for their children. Here are some tips to help you fill those spots before the school year begins!

1. Optimize Your Website and Online Presence

Update Key Information

Ensure that your website is current, highlighting key details s…

Increasing leads and growing enrollment are crucial goals for any Montessori school. However, achieving these objectives requires more than just a great educational program; it demands a strategic marketing approach. One of the most effective strategies is the use of top-of-the-funnel (TOFU) lead generators. These tools play a pivotal role in attracting and engaging potential families right at the beginning of their journey.

What Are Top of the Funnel Lead Generators?

Montessori schools face the ongoing challenge of distinguishing themselves, attracting prospective families, and showing families the benefits of the Montessori approach and philosophy. While traditional marketing tactics play a role in growing enrollment, building trust and credibility is key.

One powerful tool in achieving this is through the strategic use of testimonials and reviews. These authentic accounts from current and former families serve as compelling social proof of a Montessori s…

Among the plethora of social media platforms available today, Instagram has emerged as a powerful tool for educational institutions. With its vast user base and diverse range of features, Instagram offers Montessori schools an ideal platform to connect with parents, showcase their unique approach to education, and ultimately grow enrollment.

Most Montessori schools have mastered Facebook... but now, parents are beginning to age out of this platform and Instagram is growing in popularity amongs…

In the ever-evolving landscape of digital marketing, one factor remains constant: content's undeniable significance. When it comes to the Montessori space, content marketing is essential if your aim is to reach and engage prospective families.

As AI revolutionizes the way businesses interact with their audiences, it's essential to recognize the pivotal role that well-crafted, relevant, and engaging content plays in driving marketing success.

Understanding the AI Revolution in Marketing

We kn…

Your school's website serves as a crucial tool for generating leads and engaging potential families.

By implementing this one effective strategy, you can optimize your website to capture the attention of more prospective families and encourage them to take the next steps towards enrollment.

Too often, schools are hesitant to focus on the top of the admissions funnel. (It feels too “salesly.”) But our benchmarks have shown that by focusing on the top of the funnel, you’ll see more engagement an…

As a Montessori school administrator, you know how important it is to build a strong reputation for your school. One of the best ways to do this is by encouraging parents to leave online reviews and ratings of your school.

However, with Google no longer allowing reviews of schools on their platform, it can be difficult to know where to focus your efforts. In this article, we'll outline the top places schools should have accounts for online reviews and why.

Why did Google ban reviews for sc…

The path to running Montessori programs that are full, profitable, and successful begins with focusing on your retention rates. The higher your retention rates are, the less time and effort you'll need to spend trying to attract new families. There are many ways a school can begin improving retention rates, and it all starts with effective marketing and parent education. 

When it comes to retention in the Montessori space, lack of involvement and understanding are your biggest enemies. When fam…

If you are running Google Ads for your Montessori school, you have most likely encountered Google's "recommendation" notifications about your Google Ads. It's hard to ignore the emails from Google Ads representatives offering several suggestions for your campaigns. It can be tempting to just move forward and accept their recommendations... after all, if they are recommending it, surely it must be the right choice, right?

Well... not necessarily. Let's break down the types of recommendations tha…