Digital Marketing

Thought leadership is something that every Montessori school should be considering as part of their overall marketing strategy. 

If this is your first time hearing about thought leadership as a marketing tactic, no need to worry... chances are, you are already implementing thought leadership approaches in your school's marketing. 

Thought leadership is a content marketing tactic that businesses use to create credibility. The purpose is to become recognized as an expert or authority in your fie…

A digital marketing strategy can help your Montessori school grow enrollment and reach the right prospective families...
but where do you start?

Having a digital marketing strategy is essential nowadays. Regardless of what business you are running, consumers spend a lot of time connected to their mobile devices, computers, or tablets. If you want to reach them, you have to have a game plan in place.

Whether you are just starting out on your Montessori Marketing journey, or you are just looking…

If you are spending some of your marketing budget on paid advertising, it makes sense to understand what marketing channels are the most successful at producing leads and enrolled families for your Montessori school.

Tracking phone calls plays a vital role in determining which ads are performing well. 

Here are some of the most frequently asked questions about call tracking...

What is call tracking?

Call tracking software allows us to determine how callers found your school. Marketers (lik…

As a school leader, you work with parents daily. It is essential to understand their needs, speak their language, and know where and how to reach them. In the marketing world, we would call this understanding the parent experience. Great marketers obsess over this. Every detail is considered. 

For prospective parents, searching for a school, researching options, touring, applying, and enrolling, are all part of a larger journey that will transform them from prospective parents into (hopefully) …

The aim of digital marketing for Montessori schools is to reach the right prospective families and get them to enroll their child at your school. Photographs can capture the true essence of your school, tell a story to prospective parents, and show what a high-quality Montessori education looks like.

Good photography is also a versatile component of your digital marketing strategy and provides many benefits:

• They catch the eye of a prospective parent
• They allow parents to imagine their own …

Do you have a detailed information packet available to prospective families who are looking into your school? It is a great way to allow prospectives to learn more about Montessori directly from you, answer some questions they might be asking, and help them to do their own research. Most importantly; having an easily accessible and thorough information packet gives prospective parents a great first impression!

What is an information packet and at what stage of the admissions process should pare…

For most non-profit Montessori schools, donations form a significant part of annual income. Campaigns and donations can take many different forms, but the truth is that all fundraising campaigns benefit from well-planned marketing to provide the best results. 

Because we’re digital marketers, we focus on how digital marketing can maximize your fundraising efforts. Here are some tips to get you started!

Include Giving on your Website

If you rely on donations to keep your school running, dedica…

What Are Podcasts?

You may already be well acquainted with this popular form of media! 

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. 

Podcasts allow people to listen to information, stories, and news without having to watch anything,…

Did you know that Instagram has over 1 billion unique users? And Facebook has 2.7 billion!