Digital Marketing

Like the time you spend planning and preparing each Montessori lesson, planning your content marketing strategy is also time well spent.

As you may have read in our previous blogs about the benefits of planning your content for a year of digital marketing, a vital part of this preparation is clearly defining your audience and your goals for the year ahead.

We want to discuss these two important content planning steps in more detail, so you know what questions to ask and what to think ab…

Sometimes it may seem like we’re introducing you, our fellow Montessorians, to a new, digital marketing concept every time you log in to read the Nido Marketing blog.

There may be some truth to this; we may be guilty as charged.

But it’s truly important and valuable to explain these concepts and ideas so you can gain a deeper understanding of how what you do (or don’t do) to market your school online, can make a big difference in your bottom line — your enrollment.

So, with that i…

The Montessori Family avatar

What is an avatar?

A Montessori family avatar is a representation of your ideal, mission-appropriate family. While there will be common denominators across all Montessori schools, every school’s avatar is unique.

A Montessori school in Albuquerque is going to have a different avatar than a Montessori school in San Francisco which will have a different avatar than a Montessori school in New Delhi.

In many cases, a school will have more than one avatar…

Sometimes it seems like we throw a lot at you.

How to create this, how to use that, why you should always be doing this.

At times it can feel overwhelming (especially considering digital marketing isn’t your first language) but we promise there is a method to our madness.

While there are plenty of marketing solutions out there that might help your Montessori school shine online, our goal at Nido Marketing is to provide the solutions we know will help you.

And we know because we’v…

Digital marketing is not just a pretty face; there are brains behind it, too.

When we recommend things like adding a prominent call to action to your home page, we aren’t just tossing ideas out there willy-nilly.

Instead, we’re applying what we and countless other marketers have learned from decades of research.

And, believe it or not, that research includes learning how to apply the principles of neuroscience to improve marketing success.

What is neuroscience?

In simple ter…

Attention Montessorians! Matt Hillis recorded a webinar on this very topic. If you're interested in reviewing that video you can do so by visiting the "Coaching" page in the member's area or by clicking here. If you aren't a member yet, you can sign up for free!

To effectively market your Montessori school, it’s critical to understand the process that parents walk through in order to make their enrollment decision.

This understanding will equip you with the information necessary to speak…

By now, you know that Facebook is an excellent way to market your Montessori school:

• You can run paid ad campaigns that target your specific audience — i.e. parents in your community who are searching for the best educational experiences for their children.

• You can post daily, relevant, engaging content on your school’s Facebook page to build a following and increase traffic to your website.

But did you know, in addition to these marketing efforts, you can (and should) also…

Nido Marketing was founded by Montessorians for Montessorians.

We’ve said it before, but it’s worth repeating.

It means our primary goal is to introduce you to innovative marketing tools and proven best practices to help you attract even more new families to your school.

And, because we work exclusively with Montessori schools, we understand the unique challenges you face when it comes to finding a spare moment in your day to think about marketing.

Which brings us to the benefits…

With so many ways to advertise on Facebook (and its ever-changing criteria for businesses), it’s enough to leave both novice and seasoned Montessori marketing professionals wondering if paid advertising efforts on this social media platform actually make a difference.

Are they worth it? Do they really matter?

Overall, the answer is yes.

The trick is to make the most of all your paid Facebook advertising options, including boosted posts.

How do boosted posts work?

Boosted post…

You already know that Facebook is a great way to promote your Montessori school, to connect with currently enrolled students and families, as well as prospective new ones.

But, do you know about Custom Audiences for Facebook advertising?

As Hootsuite notes, “Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns.”

We happen to agree, and we want to give you some tips on increasing your Facebook advertising success thr…