Digital Marketing

The Americans with Disabilities Act (ADA) was signed into law by President Bush twenty-eight years ago this month, giving all disabled Americans individual rights protections similar to those that had been previously granted minorities when the Civil Rights Act of 1964 was passed.

Simply put, the ADA guarantees that people with disabilities enjoy equal access to things like public accommodations, employment, transportation, state/local government services and telecommunications.

And, in…

If you haven’t heard, Facebook announced a pretty massive change in the way it plans on delivering content. You can read the full post from Facebook CEO Mark Zuckerberg here.

Please keep in mind that everything you may be hearing about what this change means is speculative. That includes this blog. I’m offering you my best guess based on nearly 12 years as a digital marketer.

I have lived through my fair share of algorithm updates and have learned quite a bit from them. Chief among thos…

Not all marketing methods need to be big scary initiatives that take a ton of time, effort, energy, and money. In fact, sometimes it is the simplest things that have the most profound impacts.

What if you could share a soft-touch marketing message to everyone you communicate with?

What if you could do that in a completely unobtrusive way that didn’t require any additional work from your normal day-to-day activities?

What if I stopped asking annoying hypothetical questions and just go…

Congratulations! We’re excited that you’re taking the first step toward marketing your Montessori school to attract more families and increase student enrollment.

Before you can really dive in, there are a few critical questions to consider: :

• How can you reach the right audience?

• Is your advertising budget being used to connect with parents searching for schools for their young children?

• Does your marketing plan include an avatar?
• Do you know what an avatar is in terms o…

Following location and teacher qualifications, one of the very next things parents look for when perusing your school’s website is tuition. How much will it cost for them to provide the best Montessori education for their little ones? Can they afford it?

Of course, this is important information that you need to provide to the parents and guardians of prospective new students, but not at first glance. Instead, why not offer tuition rates in exchange for contact information from families expr…

Anyone who’s been involved in sales or taken a marketing course knows that sales funnels are nothing new.

The concept is simple:

1. Draw prospective customers (families) into the “top of the funnel” with interesting content (like blogs and videos about the Montessori Method).
2. Keep them engaged once they’re in the “middle of the funnel” with more thorough resources about your school (think fact sheets and targeted emails).
3. Hopefully, these prospective families stay interested and engaged, arri…

It’s hard to believe there was a time before the World Wide Web. But here we are, roughly a quarter of a century after its invention, and who can remember a day when we couldn’t just “Google it”?

Not surprisingly, a lot of things have changed since the world was first introduced to the vast “web” of information we now rely on every day. One of the biggest changes has to do with how businesses promote themselves to attract and engage potential customers.

In other words, marketing.

H…

As of this writing, Nido Marketing is approaching 100 members. I can’t begin to express how proud I am to announce that. During our soft launch late last year, we only expected 10 to 20 sign ups. We are absolutely overwhelmed by such a positive response. Thank you to everyone for your interest and support!

During the launch, we offered new members a free consultation call to see how the Nido team could help craft a go-forward plan for their marketing. Many members scheduled the consultation …

Have you ever:

• Felt frustrated by the lack of clarity in your website analytics data?
• Known that your social marketing was effective but not sure exactly which part?
• Wished you knew which marketing efforts produced the best tours?

It’s incredibly frustrating to try to make major decisions without accurate and specific data, especially when it comes to online marketing. That’s why tracking should be a critical piece of every Montessori school’s marketing strategy.

In fact, how seri…

Marketing has changed.

You no longer have to advertise as broadly as possible in hopes that your school enrollment increases as a by-product.

Now, you can track (down to the penny) how much each new enrollment costs you and where you should direct your budget to reap the best results.

That’s the magic number: your cost per enrollment (hereafter referred to as CPE).

Knowing this number will allow you to reliably increase your Montessori school’s enrollment through digital marke…