Digital Marketing

For those of us who work in the wild world of digital marketing, we don’t think twice about the buzzwords and abstract terms we throw around.

Funnels.

Lead generation.

Automation.

*Shudder*

To the average, sane person, these terms don’t really mean anything. Even worse? The term “digital marketing” itself is just as elusive and mysterious.

What is digital marketing? Bare bones, stripped down, and jargon-less. What is it?

Let’s break it down:

First, What Is Marketing?

Basically, marketin…

Every competent digital marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your Montessori school.

And how do you do that? With landing pages!

Usually half of the clicks for schools are directed to their homepage, not a landing page. Also, many of the Montessori Schools that use landing pages have only one, even though they are driving traffic from multiple keyphrases.

Landing pages are the bread and b…