How Montessori Schools Can Market Their Summer Programs Effectively

Summer programs are a wonderful opportunity for Montessori schools to extend learning beyond the academic year, introduce new families to Montessori education, and provide enriching experiences for children. However, effectively marketing these programs is essential to ensure full enrollment and maximize their potential. Here are some strategies to help Montessori schools market their summer programs successfully.

1. Highlight the Unique Benefits of Your Summer Program

Montessori summer programs offer unique advantages, such as hands-on learning, individualized attention, and a nurturing environment. Highlight these benefits in your marketing materials. Emphasize how your program supports children’s curiosity, creativity, and love for learning, even during the summer months.

• Share testimonials from past summer program families.

• Showcase daily activities like outdoor exploration, practical life skills, and creative arts.

• Highlight flexible scheduling options for working parents.

• Explain how Montessori principles continue seamlessly through summer.

• Use social media posts with photos and videos of past summer sessions to illustrate the experience

2. Utilize Your Website as a Marketing Hub

Your website is often the first point of contact for prospective families. Create a dedicated page for your summer program that includes detailed information about the schedule, activities, fees, and registration process. Include testimonials from previous participants and engaging photos of past summer sessions. You can also create a pop-up for families to see as soon as you open registration for your summer program. 

Need help with your school website? Let us help you create or update your website to showcase your summer program effectively.

3. Leverage Social Media Marketing

Social media platforms are powerful tools for reaching and engaging with your community. Regularly post updates, photos, and videos about your summer program. Highlight special activities, introduce staff members, and share behind-the-scenes glimpses. Get parents excited and curious about your summer program so they will enquire and enroll.  

• Announce the start of summer registration with an Instagram and Facebook Post
• Post about your Montessori summer program in local community groups on Facebook.
• Post videos and pictures of previous summer programs to get families excited. 

4. Implement Google Ads for Targeted Outreach

Google Ads can significantly increase your visibility by placing your school at the top of search results when families look for summer programs in your area.  

Schools can run campaigns such as:

• Early Bird Enrollment Discounts
• Montessori Summer Program Highlights
• Limited Spots Available 
  
  

It's also essential to start running Google Ads at least one to two months before your program begins, as results take time.

Need help running effective paid ad campaigns? Our Google ad management service offers custom campaigns tailored to your needs, ensuring your summer program receives maximum exposure and interest.

5. Offer Early Bird Discounts and Referral Incentives

Encourage early registration by offering discounts to families who sign up before a certain date. Implement a referral program that rewards current families for recommending your summer program to others. These strategies create a sense of urgency and incentivize word-of-mouth marketing.

Summer programs are also a great way to recruit new families. Some families might choose public schooling for the academic year but are looking for something during the summer. This can be a great way to capture these parents and help them see the value of Montessori education and a Montessori environment. 

6. Send Targeted Email Campaigns

Email marketing is an effective and free way to keep your current families informed and reach out to prospective families. Send newsletters that highlight the benefits of your summer program, provide registration details, and share exciting updates. 

• Send an email announcement to let parents know about the summer program and when registration will begin
• Include information about your summer program in all relevant newsletters
• Send out an email nurture to prospective contacts to inform them of the benefits of a Montessori summer program. 

Make email marketing easy with a Montessori Client Relationship Manager (CRM). A CRM can make it easy to craft email campaigns, build email lists, and carry out email marketing campaigns automatically. Learn more about our Montessori CRM and see how you can email market to families easily and effectively. 

7. Utilize Montessori-Specific Content

Content marketing helps establish your school as a trusted authority in Montessori education. Publish blog posts on topics like the benefits of Montessori summer learning, testimonials from past participants, and tips for preparing children for summer programs. Share social media updates featuring behind-the-scenes photos, activity highlights, and parent feedback. Create short videos that showcase hands-on activities, student projects, and the daily schedule to give families a glimpse into your summer program.

You can also develop an FAQ section on your website answering common questions about your summer program, post weekly blog articles about Montessori principles applied during summer sessions, and use Instagram Stories for quick tours of your campus. Regular content updates keep your community informed and engaged, making your program more appealing to prospective families.

Check out our Montessori content service to see how we can help your school with content marketing.

We also offer Free Montessori Marketing Consultations for school leaders who want to strategize ways to grow their enrollment. You can schedule one at any time and a Marketing expert will take a look at your school website and social platforms and answer any questions you have about Montessori Marketing. 

Schedule your FREE Montessori Marketing Consultation Call!