Facebook Ad Strategy: How to Increase Enrollment by Advertising Less

Two billion people use Facebook every month.

When you think about that for a moment, it’s no wonder roughly 5 million businesses choose to advertise on the social media site.

With a little time and effort, Facebook can be a powerful advertising tool for your Montessori school—one that can help you increase enrollment by reaching even more potential families.

In this blog we will take a look at how to utilize Facebook advertising effectively (and for any budget) with the help of a few simple tips.

First things first: getting set up with Business Manager

Before you can create your ad, you will need to migrate your Montessori school’s Facebook page to Facebook Business Manager. This will allow you to manage your Facebook page and ad account from one location.

Good news: it’s pretty simple!

Log in to Facebook and go to https://business.facebook.com/create. Here you will be prompted to provide some basic information about how your Montessori school uses Facebook.

Choose “Advertiser” from the list of options and complete the setup process. When you are finished you will be able to create your ad (or add an existing ad) using Facebook Ads Manager.

Ready to get started? Follow these three simple tips to become a Facebook advertising pro.

1. Advertise relevant content first.

Creating an ad that is both interesting and visually appealing ad may seem like a challenge, but it helps to stay focused on your objective.

A common goal among Montessori schools is to increase enrollment, and one of the best ways to do so is by encouraging families to tour your school and observe the benefits of a Montessori education.

With that goal in mind, keep your content as relevant as possible and focus on value. For example, lay out the specific advantages such as child-directed learning, multi-age groups, and uninterrupted work periods. You can even do this by linking to informative blog posts.

Use short, simple statements that get your message across quickly, and always include a clear and easily visible call to action button that prompts families to schedule a tour.

Another great idea? Video ads. Videos are highly engaging and create a lasting impression on the viewer. They are one of the best ways to spotlight everything your Montessori school has to offer.

2. Take advantage of remarketing.

Remarketing is a very simple way to “touch” people who have already shown interest in your Montessori school by visiting your site. One of the primary ways Facebook allows you to do this is through a tool called the Facebook Pixel.

You can read more about the Facebook Pixel here, but the general concept is that when potential families visit your site, a simple piece of code allows Facebook to remember their information. Then, you can advertise directly to those same people the next time they log in to Facebook.

3. Target effectively.

Successful advertisers learn quickly the value of knowing their audience. Lucky for you, you have a head start when it comes to knowing who it is you want to reach and why.

Think about the parents of potential Montessori students and what it is they are looking for. Where do they live? What matters to them? How can your school meet their unique needs?

From there, you can take advantage of the useful targeting features built into Facebook Ads Manager, which allow you to effectively reach your intended audience based on the answers to each of those questions.

Why is this important?

A single, well-thought-out ad can go a long way toward driving enrollment by encouraging potential families to schedule a tour and experience first-hand the Montessori difference.

Questions about getting your Facebook ad strategy up and running?

It may seem a little overwhelming at first, but Facebook advertising has a lot to offer when it comes to helping your Montessori school grow and thrive.

Use these simple tips to help you get started, and remember to join the free membership community to gain access to our online forum staffed with helpful Montessori digital marketers and other Montessori members across the country.

With a little help, you’ll be able to sharpen your skills and structure your Facebook ad strategy so that it does exactly what you want it to do.

No time to think about Facebook ads? No problem. Schedule a free consultation to learn how the experts at Nido Marketing can help manage your Facebook marketing strategy you can focus on the day-to-day tasks of running your Montessori school.