Montessori Marketing Insider

Key Highlights

• Increased click-through-rate (CTR) by 30%
• Increase conversion rates by 30%
• Doubled overall conversions
• 13% drop in average cost per click
  

Our Goal

The average overall ad spend for a small to medium-sized business on Google Ads is anywhere from $10,000-$15,000 per year. For many Montessori Schools, this is too much money to invest in something that may or may not work for them. They need assurance, and they need results.

This is why Nido Marketing goes all in.

Our team …

This year has been filled with many challenges, but the holidays offer many opportunities for positive community engagement that can be hugely beneficial for staff, students, and families. Planning activities that are memorable, exciting, and encourage involvement are still possible despite social distancing. This moment of opportunity should be seized, as it is a great way for you to create interest around your school and keep families involved. Community management should be part of your marke…

By Dr. Helen Kelly 
Helen was our guest speaker at last week's town hall discussion on School Leader Wellbeing. Reposted with permission from her blog The Positive Principal.

On Thursday I led a Zoom town hall discussion with a large group of Montessori school leaders from across the USA who had reached out to ask for my support. The first question was “how can I make the board of governors/trustees listen and take my wellbeing seriously? The principal asking this question told the group that …

As parents become increasingly aware of the downfalls of public photo sharing and posting online, it is important for school administrators to have a photo-sharing platform that parents feel good about. Documentaries such as Netflix's "The Social Dilemma" along with countless news stories and studies have lead to a heightened awareness for online safety. As a school director or administrator, it is good for you to have an alternative, private photo sharing option for parents who still want pictu…

G Suite for Education is Google's software suite created to include all of Google's main components (such as calendar, sheets, docs, etc.) all in one package for teachers to easily be able to implement their lessons virtually and to manage their classroom effectively. 

This software allows teachers to manage faculty meetings, student activities, lesson plans, and much more. There are so many possibilities with G-suite, but it can be a bit overwhelming to use at the start if you aren't "tech-sav…

In the world of marketing, results sell. People want to know what benefits they will be gaining from a product or service, and ultimately, that will drive their decision to make a purchase. What Montessori schools have to offer goes beyond a simple "product benefit." What Montessori offers its alumni is the foundations to reach their full potential, both academically and as active, curious citizens of the world. 

But how can you show parents this while they have a quick browse through your webs…

If we have learned anything in the past few months, it's that strong communication and a sense of community can be a great asset during times of uncertainty. The current situation has pushed many businesses into re-evaluating and re-strategizing their methods of communication. For schools, this has been particularly difficult, as administrators become mediators for parents who are facing increased stress from working at home while balancing distanced learning. Having consistent and defined point…

It's undeniable that online visibility plays a major factor in any successful marketing strategy. When it comes to new student enrollment and parent engagement, a good online presence can be an incredible asset to any school. 

Increasing your school's online presence doesn't always have to break the bank. There are several effective ways that you can optimize your Montessori's online visibility that are cost free. Not only are these tools free of charge, they are also surprisingly simple to use…

Arbor Montessori (one of our long-time member schools) created a handbook called "Montessori At Home"; they have very graciously offered it to us to share with everyone on our list. 

We have redesigned the handbook to be a little more generic so that it'll work for any school. We also included stock photos from the Nido Marketing stock photo library to ensure the images are Montessori specific while still being license free.

Click Here To Download The Handbook

In addition, Arbor Montessori cr…

Key Highlights

• Increased enrollment by 31%
• Facebook Page Likes up 12.5%.
• Unique Visits on website up 244%
• Tours scheduled increased by 100%
• A financial projection that breaks even!
  

About Renaissance Montessori School

RMS was founded in 2002 with the goal of bringing authentic Catholic Montessori environments to the greater Manassas, Virginia area. We began this work with one Primary of just seven children in a converted garage. We have since expanded to serving children ages 18 months…