Montessori Marketing Insider

It's undeniable that online visibility plays a major factor in any successful marketing strategy. When it comes to new student enrollment and parent engagement, a good online presence can be an incredible asset to any school. 

Increasing your school's online presence doesn't always have to break the bank. There are several effective ways that you can optimize your Montessori's online visibility that are cost free. Not only are these tools free of charge, they are also surprisingly simple to use…

Arbor Montessori (one of our long-time member schools) created a handbook called "Montessori At Home"; they have very graciously offered it to us to share with everyone on our list. 

We have redesigned the handbook to be a little more generic so that it'll work for any school. We also included stock photos from the Nido Marketing stock photo library to ensure the images are Montessori specific while still being license free.

Click Here To Download The Handbook

In addition, Arbor Montessori cr…

Key Highlights

• Increased enrollment by 31%
• Facebook Page Likes up 12.5%.
• Unique Visits on website up 244%
• Tours scheduled increased by 100%
• A financial projection that breaks even!
  

About Renaissance Montessori School

RMS was founded in 2002 with the goal of bringing authentic Catholic Montessori environments to the greater Manassas, Virginia area. We began this work with one Primary of just seven children in a converted garage. We have since expanded to serving children ages 18 months…

You may not think about it every time you welcome a new student into your school, but the journey a parent takes from interest to enrollment is an important one.

For example, what encourages them to take that initial step from visiting your website to requesting tuition information or scheduling a tour?

What makes them choose to submit their application to your Montessori school instead of another school in the area?

And when they walk their child through the door on that first day, what make…

Fundraising. 

We can all agree this is an area of discomfort for most Montessorians, yet a necessity to keep our doors open.

To make things more challenging, many Montessori schools are smaller nonprofits with limited bandwidth. And those Montessori schools that aren’t nonprofits also face fundraising challenges for specific initiatives.

So, we’re left wondering how we can possibly extend ourselves in our fundraising efforts when we have so many other things on our plate.

The answer isn’t bl…

I’m going to be a bit blunt here:

Instagram is not a magic ticket. Nor is it the most important component of digital marketing. And while we’re at it, effective social media marketing takes a lot of time, strategizing — and in most cases, money.

I realize we’re not off to a great start here! It’s not that I’m trying to talk you out of social media marketing, it’s that I want to be very clear about where it fits for a Montessori school.

If your one and only pain point right now is increasi…

With more and more conversions happening over the phone, calls have become a key measure for tracking digital marketing success.

Nowadays, smart businesses are utilizing innovative call tracking tools to find out which of their advertising efforts are getting results and using that information to optimize their digital marketing strategy for an even better return on investment. 

Guess what? Your Montessori school is no exception.

As you know, our goal at Nido Marketing is to help Mon…

Search engine optimization.

What does it really mean when it comes to making sure your Montessori school gets found online?

As it turns out, quite a lot. 

We recently had the opportunity to speak with SEO Consultant Michael Cottam in a live coaching call session, during which he shared with us his top three “Pro Tips” for making sure your Montessori school is a web search rock star.

The truth is, there’s so much misinformation out there in the world of SEO, it can be difficult to separate fa…

First, congratulations! You have a form on your Montessori school’s website.

Whether it is for prospective parents to schedule a tour, download a brochure, or just learn more information — your school is now accessible to a wider audience.

In other words, you’re bound to bring in more prospective families than you could’ve before.

But you’re not done there.

You Must Have a “Thank You” Redirect Page…

After your prospective parent completes the form and hits that “submit” button, you ne…

There’s a major problem with Facebook

Let me start by saying that problems with Facebook aren’t new. In an article I wrote in January of 2018, I referenced the ongoing problems with Facebook misrepresenting data.

Even so, it was a viable advertising network, specifically for Montessori schools who generally have very limited advertising dollars. Facebook was a cost effective way to get the word out about your school and attract mission appropriate parents.

That’s simply not true any longer.