Content Marketing

Social media has become an invaluable tool for marketing, particularly for Montessori schools looking to reach new families and showcase their unique environments and unique approach to learning. Platforms like Instagram and Facebook offer schools a way to connect directly with their community, share their philosophy, and highlight the benefits of a Montessori education—all at little to no cost. Here’s why posting on social media is an effective strategy and how schools can maximize their effort…

Creating video content can be a great way to up your Montessori Marketing game. Montessori schools can leverage video marketing to provide valuable educational content to parents and the broader community. Creating short educational videos on parenting tips, testimonials, child development milestones, and Montessori teaching principles positions the school as an authority in early childhood education. 

As we grow further into the digital age, video content can help your Montessori school stand …

Thought leadership is something that every Montessori school should be considering as part of their overall marketing strategy. 

If this is your first time hearing about thought leadership as a marketing tactic, no need to worry... chances are, you are already implementing thought leadership approaches in your school's marketing. 

Thought leadership is a content marketing tactic that businesses use to create credibility. The purpose is to become recognized as an expert or authority in your fie…

To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention. From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education. In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp at first…

As a Montessori administrator, we know that you wear many hats. Your to-do list probably goes on for days, and it's not likely that posting on social media or publishing a school blog takes priority on that list.

As digital marketers, we are here to tell you that there is a lot of value in maintaining an updated blog and posting regularly on social media... and with good planning, it doesn't have to take too much time on your to-do list!

The answer is planning! Planning content in advance is s…

A Great Goal For 2022

A great New Year’s resolution to help boost interest and enrollment at your Montessori school in 2022 is to create compelling blog articles for parents on your school website! Content marketing is a fantastic way to keep your website refreshed, help your SEO efforts, educate families on Montessori philosophy, and establish yourself as a thought leader in the Montessori space. 

I could easily go on for days about the many reasons you should be investing more time in your s…

What Are Podcasts?

You may already be well acquainted with this popular form of media! 

A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. 

Podcasts allow people to listen to information, stories, and news without having to watch anything,…

A blog is a vital component of any digital marketing strategy. It’s one of the most effective ways to grow awareness while providing relevant and helpful information.

And, lucky for us, it is especially suited to Montessori schools!

Here are five reasons why.

1. A Blog Engages and Educates Parents About Montessori

From multi-age classrooms to the role of the teacher as a guide, Montessori is a departure from traditional education. In fact, Montessori education is so unique that it can be dif…

First Impressions Matter

Imagine a prospective parent who is researching Montessori schools for her child.

She visits a school’s website that has programs for her child, but the school’s logo is fuzzy and poorly designed, the colors on the website don’t match, the layout is confusing, the photos are pixelated, and the tuition download is just a text document.

She visits another school’s website that also has programs for her child. It has a sharp, attractive logo, consistent colors, a clean l…