Montessori Marketing Insider

Following location and teacher qualifications, one of the very next things parents look for when perusing your school’s website is tuition. How much will it cost for them to provide the best Montessori education for their little ones? Can they afford it?

Of course, this is important information that you need to provide to the parents and guardians of prospective new students, but not at first glance. Instead, why not offer tuition rates in exchange for contact information from families expr…

Anyone who’s been involved in sales or taken a marketing course knows that sales funnels are nothing new.

The concept is simple:

1. Draw prospective customers (families) into the “top of the funnel” with interesting content (like blogs and videos about the Montessori Method).
2. Keep them engaged once they’re in the “middle of the funnel” with more thorough resources about your school (think fact sheets and targeted emails).
3. Hopefully, these prospective families stay interested and engaged, arri…

It’s hard to believe there was a time before the World Wide Web. But here we are, roughly a quarter of a century after its invention, and who can remember a day when we couldn’t just “Google it”?

Not surprisingly, a lot of things have changed since the world was first introduced to the vast “web” of information we now rely on every day. One of the biggest changes has to do with how businesses promote themselves to attract and engage potential customers.

In other words, marketing.

H…

So you’ve created the best Montessori website you’ve ever seen, if you do say so yourself.

Your content is as enlightening as it is captivating, your design the epitome of elegance and your navigational capabilities are off the charts. You’ve created a rich experience for all your visitors, present and future . . .

Except for the ones who won’t get to see it when your website goes down.

Not only will your current clientele be unable to access information they need, but the longer it takes to fix,…

Your Montessori school website is one of the key elements of your marketing strategy. That said, if it isn’t doing what you want or need it to do, it may be time to make some adjustments.

In an earlier blog we discussed the basics of web design and creating the perfect homepage. Not surprisingly, many of those same points come into play when updating your website to improve conversions.

What are conversions?

When a visitor—say, a prospective parent—comes to your site and does the thing …

As of this writing, Nido Marketing is approaching 100 members. I can’t begin to express how proud I am to announce that. During our soft launch late last year, we only expected 10 to 20 sign ups. We are absolutely overwhelmed by such a positive response. Thank you to everyone for your interest and support!

During the launch, we offered new members a free consultation call to see how the Nido team could help craft a go-forward plan for their marketing. Many members scheduled the consultation …

To say Montessori education is unique would only be a half-step in the right direction. The Montessori method is a paradigm-shifting educational revolution that challenges nearly every major educational convention.

From the multi-age classrooms to the role of the teachers as Guides instead of the source of all knowledge, the Montessori method is a complete departure from traditional education.

In fact, Montessori education can be so unique that it can be difficult for newcomers to grasp …

Facebook Ads. Google AdWords. Social media marketing. Target audiences.

Reaching parents of potential future students online through paid advertising can seem intimidating, or like a shot in the dark — especially if you’ve never done this sort of thing before.

We wanted to take a few minutes to break it down for you and illuminate the pros and cons of both Facebook and Google AdWords platforms so you can make the most out of your social media marketing efforts.

Why should you advert…

Marketing a Montessori School is difficult. How is that for the understatement of the century?

One of the questions we get most often is, simply, “Where do I start?”

What marketing avenues actually move the needle? And, what marketing channels provide the most reliable returns on your investment?

The answer, in our years of experience marketing our own Montessori schools, has consistently been Google AdWords.

An Overview

Google AdWords, sometimes also referred to as Pay-Per-Clic…

Two billion people use Facebook every month.

When you think about that for a moment, it’s no wonder roughly 5 million businesses choose to advertise on the social media site.

With a little time and effort, Facebook can be a powerful advertising tool for your Montessori school—one that can help you increase enrollment by reaching even more potential families.

In this blog we will take a look at how to utilize Facebook advertising effectively (and for any budget) with the help of a few…