Montessori Marketing Insider

I’m going to let you in on a little secret:

Marketing your Montessori school is not as complicated as you may think.

Nowadays there are innovative tools and services available for every budget to simplify the marketing process and give businesses the opportunity to grow and be successful.

One of those tools is MailChimp, a marketing automation platform and email marketing service that can help you reach more prospective parents, stay connected with your current families, and increase a…

Paid marketing channels have been truly amazing for early childhood at Bergamo Montessori School. The ability to find and place mission-appropriate families has enabled Bergamo to scale the school to over 500 students and four locations.

As you can imagine, marketing played a large role in that process. However, it isn’t a magic bullet. In fact, the success that Bergamo saw with Infant, Toddler, and Primary programs didn’t carry through to the same degree when attempting to use the same mar…

The Americans with Disabilities Act (ADA) was signed into law by President Bush twenty-eight years ago this month, giving all disabled Americans individual rights protections similar to those that had been previously granted minorities when the Civil Rights Act of 1964 was passed.

Simply put, the ADA guarantees that people with disabilities enjoy equal access to things like public accommodations, employment, transportation, state/local government services and telecommunications.

And, in…

If you haven’t heard, Facebook announced a pretty massive change in the way it plans on delivering content. You can read the full post from Facebook CEO Mark Zuckerberg here.

Please keep in mind that everything you may be hearing about what this change means is speculative. That includes this blog. I’m offering you my best guess based on nearly 12 years as a digital marketer.

I have lived through my fair share of algorithm updates and have learned quite a bit from them. Chief among thos…

Not all marketing methods need to be big scary initiatives that take a ton of time, effort, energy, and money. In fact, sometimes it is the simplest things that have the most profound impacts.

What if you could share a soft-touch marketing message to everyone you communicate with?

What if you could do that in a completely unobtrusive way that didn’t require any additional work from your normal day-to-day activities?

What if I stopped asking annoying hypothetical questions and just go…

Congratulations! We’re excited that you’re taking the first step toward marketing your Montessori school to attract more families and increase student enrollment.

Before you can really dive in, there are a few critical questions to consider: :

• How can you reach the right audience?

• Is your advertising budget being used to connect with parents searching for schools for their young children?

• Does your marketing plan include an avatar?
• Do you know what an avatar is in terms o…

Following location and teacher qualifications, one of the very next things parents look for when perusing your school’s website is tuition. How much will it cost for them to provide the best Montessori education for their little ones? Can they afford it?

Of course, this is important information that you need to provide to the parents and guardians of prospective new students, but not at first glance. Instead, why not offer tuition rates in exchange for contact information from families expr…

Anyone who’s been involved in sales or taken a marketing course knows that sales funnels are nothing new.

The concept is simple:

1. Draw prospective customers (families) into the “top of the funnel” with interesting content (like blogs and videos about the Montessori Method).
2. Keep them engaged once they’re in the “middle of the funnel” with more thorough resources about your school (think fact sheets and targeted emails).
3. Hopefully, these prospective families stay interested and engaged, arri…

It’s hard to believe there was a time before the World Wide Web. But here we are, roughly a quarter of a century after its invention, and who can remember a day when we couldn’t just “Google it”?

Not surprisingly, a lot of things have changed since the world was first introduced to the vast “web” of information we now rely on every day. One of the biggest changes has to do with how businesses promote themselves to attract and engage potential customers.

In other words, marketing.

H…

So you’ve created the best Montessori website you’ve ever seen, if you do say so yourself.

Your content is as enlightening as it is captivating, your design the epitome of elegance and your navigational capabilities are off the charts. You’ve created a rich experience for all your visitors, present and future . . .

Except for the ones who won’t get to see it when your website goes down.

Not only will your current clientele be unable to access information they need, but the longer it takes to fix,…