Montessori Marketing Insider

People visit websites for three main reasons:

1. They’re seeking information.
2. They’re trying to contact you.
3. They want to make a transaction with you.

For this post, we’re focusing on Number 3: transactions.

In many cases, a transaction refers to people purchasing products or services from a website. Even though you’re not selling a product, transactions, in the form of lead magnets, are still a valuable marketing tool of which Montessori schools should take full advantage.

Nido Marketing was founded by Montessorians for Montessorians.

We’ve said it before, but it’s worth repeating.

It means our primary goal is to introduce you to innovative marketing tools and proven best practices to help you attract even more new families to your school.

And, because we work exclusively with Montessori schools, we understand the unique challenges you face when it comes to finding a spare moment in your day to think about marketing.

Which brings us to the benefits…

Most marketing professionals have their own set of tried and true practices; their favorite tools and methods for promoting clients’ products and services.

However, there’s one marketing tool in particular that appears to elicit an almost visceral response when mentioned to the pros – sliding headers. Image sliders. Carousels.

Whatever you call them, conversion rate experts across the board agree under no uncertain terms that you should stop using them immediately.

They’re simply …

With so many ways to advertise on Facebook (and its ever-changing criteria for businesses), it’s enough to leave both novice and seasoned Montessori marketing professionals wondering if paid advertising efforts on this social media platform actually make a difference.

Are they worth it? Do they really matter?

Overall, the answer is yes.

The trick is to make the most of all your paid Facebook advertising options, including boosted posts.

How do boosted posts work?

Boosted post…

You already know that Facebook is a great way to promote your Montessori school, to connect with currently enrolled students and families, as well as prospective new ones.

But, do you know about Custom Audiences for Facebook advertising?

As Hootsuite notes, “Facebook Custom Audiences are one of – if not the most – essential tools for successful Facebook advertising campaigns.”

We happen to agree, and we want to give you some tips on increasing your Facebook advertising success thr…

Marketing your Montessori school in today’s digital world is a challenging assignment.

I’m willing to bet it’s probably opened up doors you didn’t even realize existed, to new worlds that include avatars, AdWords, and marketing funnels.

And, let’s not forget trackable links.

...Which makes everyone think of Google Analytics, which of course makes us all think of Google Tag Manager.

Who’s still with me? Anyone?

Let’s see if I can explain the essence of Google Tag Manager so…

In previous blogs we’ve talked about why Facebook Ad targeting is important for your Montessori school—reasons like getting your ads in front of your intended viewers, increasing click-through rates, finding ways to reach new audience segments, and so on.

Now that you have a pretty good handle on the “why,” let’s talk about the “how.” In other words, we want to share a few quick tips about how to get it right.

So, let’s get started!

From your Facebook Business Manager account, go to …

What is the very first thing a prospective parent is going to do if they’re interested in your school?

Visit your website.

This is as true for warm referrals as it is for someone who just happened to drive by.

Your website is your school’s first first impression. All too often, we tend to think of a website simply as a digital brochure—a quick and convenient way for people to find your phone number or address.

The problem with this thinking is it diminishes the critical role your…

Marketing your Montessori school—and doing it successfully—has everything to do with visibility.

Your school may have an amazing website with lots of great information, but how much good is it doing if people can’t find it?

Then again, how do you know if people are finding your site?

And if they aren’t, what can you do to improve your content so more people can find it? Good news: there’s a free (yes, free!) service out there that helps you do just that.

It’s called Google Search…

Here we go again, talking about things like metrics and campaign tracking when all you want to do is enjoy a few free minutes in your day.

We know how rare those are, Montessorians!

But hear us out; this simple piece of marketing advice might just get you closer to your ultimate goal—which, in our experience working with Montessori schools, is to enroll more students.

With that goal in mind, you may be thinking about incorporating some form of paid advertising into your digital marke…