Montessori Marketing Insider

Fall is upon us and soon our halls will be bustling with excited adults and children ready to begin a new school year!

With staff trainings, classroom preparations, new families to welcome, and back to school nights, your marketing strategies can take a back seat this time of year. But I believe this is a prime time to take a look at these strategies and vamp up your longterm goal so you have a solid plan for the year ahead.

• Last week's coaching call we covered Google Ads, the highest perf…

Calling all friends in the land Down Under!

We’re excited to announce that our very own Matt Hillis will be speaking at this year’s Montessori Innovation Summit in Sydney, Australia this October.

What is the Montessori Innovation Summit?

The Montessori Innovation Summit is a special two-day conference that takes place on October 3 and October 4, 2018.

Montessori experts from around the world will gather to speak about the latest innovations in Montessori schools.

Program highlights in…

• Last week's coaching call was an awesome one. We covered our highest performing Facebook Ad campaign. It was one of the best coaching calls we've had yet!
• This week's coaching call should be just as good! We're diving into the marketing channels that yield the biggest results for Bergamo Montessori by far: Google Ads. I hope I see you there!
• I'm also happy to announce we've added my Early Childhood Agreement template to the reso…

Like most Montessorians, you want to help your school grow and reach its full potential.

With that goal in mind, some of your biggest objectives are reaching more prospective parents, increasing enrollment, and maintaining a full tour schedule so you can be ready to welcome new students as others graduate.

Now for the good news:

You can achieve all of this and more with a good digital marketing strategy—as long as that strategy is built on a solid foundation.

Nido Marketing has p…

Content marketing and successful Montessori schools go hand-in-hand.

Taking the time to create and publish content that provides real value to your audience brings you one step closer to achieving key goals such as attracting more new families, increasing enrollment, and expanding the reach of your school.

But there’s a catch.

Sporadically posting content, no matter how valuable it may be, actually works against your goals, which is why it’s important to have a consistent content mar…

School tours, parent phone calls, vendor meetings.

Do you ever stop to think about how much of your day is spent trying to schedule things?

For most Montessorians, the answer is a lot.

Lucky for you, part of our job here at Nido Marketing is to find the tools that make your life easier—and it just so happens that Google recently released one of those tools.

Calendly for Chrome is a new extension from Google that lets you integrate Calendly with your Gmail account.

That means no more phon…

Like the time you spend planning and preparing each Montessori lesson, planning your content marketing strategy is also time well spent.

As you may have read in our previous blogs about the benefits of planning your content for a year of digital marketing, a vital part of this preparation is clearly defining your audience and your goals for the year ahead.

We want to discuss these two important content planning steps in more detail, so you know what questions to ask and what to think ab…

Sometimes it may seem like we’re introducing you, our fellow Montessorians, to a new, digital marketing concept every time you log in to read the Nido Marketing blog.

There may be some truth to this; we may be guilty as charged.

But it’s truly important and valuable to explain these concepts and ideas so you can gain a deeper understanding of how what you do (or don’t do) to market your school online, can make a big difference in your bottom line — your enrollment.

So, with that i…

No, really. We mean it.

We did our homework and came up with a strategy that works consistently to boost online visibility, target more parents, and increase enrollment for Montessori schools.

After all, Nido Marketing was created exclusively for Montessorians to help them reap the benefits of digital marketing—and paid advertising is a big part of that.

Remember when we told you 2 billion people use Facebook every month?

Here’s another quick stat: 75% of parents are using social…

The Montessori Family avatar

What is an avatar?

A Montessori family avatar is a representation of your ideal, mission-appropriate family. While there will be common denominators across all Montessori schools, every school’s avatar is unique.

A Montessori school in Albuquerque is going to have a different avatar than a Montessori school in San Francisco which will have a different avatar than a Montessori school in New Delhi.

In many cases, a school will have more than one avatar…