Montessori Marketing Insider

Here we go again, talking about things like metrics and campaign tracking when all you want to do is enjoy a few free minutes in your day.

We know how rare those are, Montessorians!

But hear us out; this simple piece of marketing advice might just get you closer to your ultimate goal—which, in our experience working with Montessori schools, is to enroll more students.

With that goal in mind, you may be thinking about incorporating some form of paid advertising into your digital marke…

You know what they say:

You never get a second chance to make a first impression.

Nowadays that first impression comes long before an actual in-person meeting, which is something to think about when choosing and creating online images for your Montessori school.

What do we mean by that?

Consider the profile photos you use to represent your school on social media sites like Facebook and Twitter.

Are they clean and professional looking?

What message do they send to prospect…

Sometimes the most powerful marketing tools are the ones that don’t cost a thing.

Google Alerts is one of those tools.

The free online service from Google notifies you in real time when words, phrases, or topics relevant to your Montessori school show up online.

Why does that matter? A few reasons.

But first, let’s look at how to set up an alert. (It’s super easy.)

Just go to https://www.google.com/alerts and you’ll see a search box with the words, “Create an alert about…”

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Post too much, and you seem spammy. Post too little, and your audience forgets you exist. So, how do you find just the right balance on social media?

Posting to Facebook is a valuable and essential piece of your Montessori school’s digital marketing plan, but it can also be rather confusing.

• Where do you begin?
• Is your content relevant for your particular audience of parents and families?
• How many times should you post to Facebook each day? (Should you post to Facebook each day?)
• Do…

There are so many educational options available for families today that many private schools struggle to increase enrollment.

This can be particularly challenging for Montessori schools, especially if you feel like your marketing efforts are intrusive in some way.

However, if increasing enrollment is your goal, then it makes sense to change the way you think about marketing your school. Instead of “bugging” people with your marketing efforts, think about how you’re educating interested…

I’m going to let you in on a little secret:

Marketing your Montessori school is not as complicated as you may think.

Nowadays there are innovative tools and services available for every budget to simplify the marketing process and give businesses the opportunity to grow and be successful.

One of those tools is MailChimp, a marketing automation platform and email marketing service that can help you reach more prospective parents, stay connected with your current families, and increase a…

Paid marketing channels have been truly amazing for early childhood at Bergamo Montessori School. The ability to find and place mission-appropriate families has enabled Bergamo to scale the school to over 500 students and four locations.

As you can imagine, marketing played a large role in that process. However, it isn’t a magic bullet. In fact, the success that Bergamo saw with Infant, Toddler, and Primary programs didn’t carry through to the same degree when attempting to use the same mar…

The Americans with Disabilities Act (ADA) was signed into law by President Bush twenty-eight years ago this month, giving all disabled Americans individual rights protections similar to those that had been previously granted minorities when the Civil Rights Act of 1964 was passed.

Simply put, the ADA guarantees that people with disabilities enjoy equal access to things like public accommodations, employment, transportation, state/local government services and telecommunications.

And, in…

If you haven’t heard, Facebook announced a pretty massive change in the way it plans on delivering content. You can read the full post from Facebook CEO Mark Zuckerberg here.

Please keep in mind that everything you may be hearing about what this change means is speculative. That includes this blog. I’m offering you my best guess based on nearly 12 years as a digital marketer.

I have lived through my fair share of algorithm updates and have learned quite a bit from them. Chief among thos…

Not all marketing methods need to be big scary initiatives that take a ton of time, effort, energy, and money. In fact, sometimes it is the simplest things that have the most profound impacts.

What if you could share a soft-touch marketing message to everyone you communicate with?

What if you could do that in a completely unobtrusive way that didn’t require any additional work from your normal day-to-day activities?

What if I stopped asking annoying hypothetical questions and just go…